The rivalry between Audi and BMW is an automobile equivalent of the one between Apple and Samsung or Airbus and Boeing. And, as with all big-brand wars around the globe, you’ll find scores of keyboard warriors from both camps arguing about the merits of their favourite label and dissing the other at the same time. The India-launch of the Audi S5 and the BMW M340i last month was reason enough for enthusiasts to restart the skirmish. Both these halfway performance offerings come with a 3.0-litre six-pot turbo petrol heart that push out somewhat similar output figures. And that’s what inspired us to do this comparison. So, which one is the more wholesome package? Grab your popcorn, it’s time for a classic Audi vs BMW showdown.