Joining the likes of Selena Gomez and the Kardashian Sisters, model Hailey Bieber has become the latest celebrity to launch a skincare brand this year.
Hailey will use her middle name for the brand and call it 'Rhode' and her trademark covers "wellness merch, bath and shower products, beauty creams, personal cleaning products, cosmetics, makeup, fragrances, haircare, and skincare" according to a TMZ report.
In 2019, Hailey tried to trademark 'Bieber Beauty' but her application was rejected as her husband Justin Bieber had existing patents for cosmetic products dating back to 2010.