Gautam Adani is set to flex his empire into another sporting arena. After Pro Kabaddi League, the Indian Boxing League, and the UAE's upcoming T20 League, the sports arm of the billionaire conglomerate is looking at Ultimate Kho Kho.
Adani Sportsline, has purchased the Gujarat franchise for the sport that is being promoted by backed by Dabur's Amit Burman.
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"I am delighted to welcome the Adani Group and GMR onboard on our Ultimate Kho Kho journey," said Tenzing Niyogi, CEO of Ultimate Kho Kho. "This is certainly a strong step forward for Ultimate Kho Kho becoming a sports movement.
Along with Adani, south-based GMR group has also acquired rights for the franchise for Kho Kho for the state of Telangana.
The league backed by the Kho Kho Federation of India has signed Sony Pictures Networks India as its official broadcasting partner.