Apple has introduced its own savings account with Goldman Sachs in the U.S, which will offer a 4.15% on an annual basis. This is more than 10 times the national average, said the company in a statement.
“Our goal is to build tools that help users lead healthier financial lives,” Jennifer Bailey, vice president of Apple Pay and Apple Wallet, said in the statement.
As per a Bloomberg report, the move thrusts the tech company’s clout into a broader fight for depositors, potentially adding to the pressure on other financial firms that are trying to protect their funding. Small and midsize banks, in particular, have been facing withdrawals this year, as savers chase higher returns elsewhere or move their money to safe havens, such as JPMorgan Chase & Co., in the wake of Silicon Valley Bank’s collapse last month.