Bata India, one of the leading footwear retailers and manufacturers secured the rights to manufacture and sell the renowned lifestyle brand Nine West in India. The company has entered into a licensing and manufacturing agreement with Authentic Brands Group, a global brand development and marketing powerhouse.
Under this collaboration, Bata India has gained exclusive rights to manufacture, market, and distribute Nine West shoes and accessories throughout India via its extensive network of stores. Nine West, a premium brand renowned for its stylish footwear, bags, and watches, will now be readily accessible to Indian consumers through Bata's retail outlets.
Authentic Brands Group boasts an impressive portfolio of over 40 brands, including popular names like Reebok, Brooks Brothers, Ted Baker, and Forever 21. With a vast retail presence in more than 150 countries, Authentic Brands serves as a bridge connecting brands with partners, operators, distributors, and retailers worldwide.
Bata India, with a robust fiscal performance in 2023, reported revenue from operations totaling ₹3,451 crore. The company operates four manufacturing facilities in the country and maintains a strong retail presence through 2,050 stores across various cities. In the last fiscal year, Bata India successfully sold 48.46 million pairs of footwear.
This latest move aligns with Bata India's strategic initiatives focused on casualization and premiumization of its product portfolio. Alongside Nine West, the company also offers other premium brands such as Hush Puppies, Marie Claire, and Red Label, catering to diverse consumer preferences.
With the introduction of Nine West's premium offerings, Bata India continues to elevate its product range, ensuring customers have access to high-quality, fashionable footwear and accessories, further strengthening its position in the Indian footwear market.
Also Watch: Bata India in partnership talks with Adidas for Indian market