Chandrayaan-3's Vikram lander successfully soft-landed on the Moon, marking India's entry into the exclusive club of countries achieving this feat. Following the Chandrayaan-2 mission in 2019, this success showcases India's space prowess.
Following this remarkable accomplishment, numerous brands capitalized on the moment through strategic marketing, crafting impactful social media posts. Take a look:
For Chandrayaan-1 in 2008, Amul said, "Chaar chand lag gaye!" Meanwhile, for the second one in 2019, they wrote, "Chanda apna lehrayega!" And for the current edition of Chandrayaan-3, Amul said, "Moon meetha karo!"
Meanwhile, food delivery applications Swiggy and Zomato shared sweet posts about Chandrayaan-3's successful lunar landing. "Chandrayaan-3 has been delivered," wrote Swiggy while Zomato chimed in, "You made the nation proud ISRO."
Not only these, Grocery delivery applications BlinkIt and Dunzo too shared their quirky creatives with a foodie twist. BlinkIt offered some kaju katli and motichoor laddoo to the lunar mission streaming on television. Meanwhile, Dunzo stated, "Chandrayaan Baan Shaan. Thank you ISRO for inspiring an entire generation to aim for the moon."
A couple of other food brands and fast food chains also posted congratulatory messages and celebrated the big win for ISRO's success. Chandrayaan-3 was converted into a pizza in Domino's post, while Café Coffee Day chose to represent the moon with a cup of coffee.