Leading beauty retailer Nykaa has joined hands with global cosmetic giant Estee Lauder to launch premium hair care brand - Aveda salons in India.
While the contour of the deal has not been disclosed, Nykaa has opened a Nykaa-Aveda branded salon in Bengaluru and will follow it up by opening two more in Mumbai and Delhi.
Also read/watch| Reliance shares at all time high; Morgan Stanley bets bigger
According to reports, Aveda will use Nykaa’s distribution network to expand its presence in the domestic market.
The salons will be branded ‘Aveda X Nykaa’ and will have a strong focus on offering luxury professional hair care services, among others.
Also read/watch| Trending: Infosys non-compete clause and why it is causing a stir
Founded in 1978 as a cruelty-free brand, Aveda is known for its vegan hair, skin and body products. It is sold in over 45 countries and territories.