Taj Hotels, the leading brand under Indian Hotels Company or IHCL, has been named the world's strongest hotel brand due to significant revenue growth.
According to the "Hotels 50 2024" report by Brand Finance, Taj Hotels achieved the second fastest growth globally, following Sheraton's Four Points. The report indicates that Taj's brand value has reached 545 million dollars.
Meanwhile, Hilton retained its position as the world's most valuable hotel brand for the ninth consecutive year, boasting a brand value of 11.6 billion dollars.
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