The brand and business of Roger Federer

Tributes poured in from family, friends, fans, current and former tennis players after legendary tennis star Roger Federer called it a day on Thursday.  

While at the peak of his his career, he held the number 1 spot in the ATP rankings for 302 weeks, he also has amassed a huge sum of wealth from his career earnings and commercial deals. Let's take a look how rich is the 41-year-old Swiss legend:  

- Swiss ace has collected $131 billion in prize money since turning pro in 1998, third in ATP Tour history behind Djokovic’s $159 million and Nadal’s $132 million. 

- Federer has made roughly $1 billion across his career just from his endorsements and other business endeavors, according to Forbes estimates. 

-He remains sports’ top pitchman, with $90 million in annual off-court earnings, $10 million ahead of No. 2 LeBron James.

-No. 7 on Forbes’ 2022 list of the world’s highest-paid athletes 

-He ranked as the highest-paid tennis player for 17 straight years.

-Biggest endorsement brands: Credit Suisse, Lindt, Mercedes and Rolex

-In 2018 he quit Nike to go to Uniqlo for an estimated $300 million deal over 10 years