After plant-based meat and health and fitness, ace cricketer and former captain of the Indian cricket team, Virat Kohli makes his foray into the coffee industry by investing in the startup, Rage coffee. As part of the deal, Kohli will also become the brand ambassador of the company.
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Rage Coffee is a Delhi-based manufacturer of packaged coffee products which started business in 2018. The brand sells a range of plain and flavoured instant coffee mixes apart from coffee in cold brew bags, liquid coffee and sachets.
The former Indian skipper has taken strong startup portfolio. Along with his wife Anushka Sharma, he invested in Blue Tribe Food, a home-grown plant-meat brand, in February this year and is already an investor in over 6 other startups where he is most visible promoting insurance venture Digit.