CII's Big Picture Summit: Are OTT platforms changing how advertisers look at branding?
CII's Big Picture Summit: Are OTT platforms changing how advertisers look at branding?
Updated : Nov 19, 2021 23:32
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Editorji News Desk
OTT platforms like Netflix, Amazon, Hotstar and others are content disruptors but have they also disrupted at how advertisers look at branding. Are advertisers more excited about pushing ads on these platforms?