Rap star Kendrick Lamar will headline the 2025 Super Bowl LIX Halftime Show at Caesars Superdome in New Orleans.
The announcement was made through a video shared on social media by the NFL, Apple Music, Roc Nation, and Lamar himself.
The video, lasting one minute and 15 seconds, was accompanied by a promotional poster featuring Lamar sitting in front of a giant American flag with a football on a field.
In the clip, Lamar is shown firing footballs from an automatic passing machine.
‘My name's Kendrick Lamar, and I'll be performing at Super Bowl LIX,’ he announces. ‘Will you be there? I hope so. There's only one chance to win a championship—no do-overs,’ he adds.
In a statement, Lamar said, ‘Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.’
The rapper continues, ‘I won't want you to miss it. Meet me in New Orleans. Feb. 9, 2025. Wear your best dress, too, even if you watch it from home.’
Next year will mark Lamar's second Super Bowl performance.
In 2022, he joined Dr. Dre's star-studded halftime show alongside Mary J. Blige, Snoop Dogg, Eminem, and 50 Cent.
In hip-hop history, rapper feuds have often led to explosive diss tracks. Lamar and Drake’s feud was a major topic in 2024, with both artists firing off a series of intense diss tracks. Now that Lamar is set to headline the 2025 Halftime show, fans are calling out Drake.
‘Drake & J. Cole on First Person Shooter said they’re as big as the Super Bowl Kendrick went on to headline the Super Bowl It really came full circle,’ wrote independent creator Joey on X, formerly Twitter. “Fans notice Kendrick Lamar responds to Drake’s “Round 2” Instagram Post, during his NFL Super Bowl announcement. “You know it’s only one opportunity to win a championship, no round 2’s.”,” pointed out Pop Brains.
Since his 2011 mixtape Section.80 and major-label debut good kid, m.A.A.d city in 2012, Lamar has enjoyed both critical and commercial success.
He has won 17 Grammys and made history with his 2017 album DAMN., which won the Pulitzer Prize for music, making him the first non-classical or jazz artist to receive the honor.
He also earned an Oscar nomination for Best Original Song with 2018's “All the Stars” from Black Panther.
This year, Lamar topped the Billboard charts with the anthems “Not Like Us” and “Like That,” featuring Future and Metro Boomin.
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