Anushka Sharma's Clean Slate Filmz is all ready to launch a female-oriented OTT platform in the first quarter of 2023, called 'Clean OTT'. It will focus on female-driven content.
Anushka Sharma's brother Karnesh Sharma, who recently announced a $54mn content deal with Amazon Prime and Netflix for his production company Clean Slate Filmz, will set a new benchmark in the Indian entertainment industry by providing a roster of cut-through content placing female actors, directors and producers at its heart.
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The OTT platform will comprise international and regional projects, including web series, and docu-series. The library will showcase the credentials of an experienced team of directors, scriptwriters, actors, and producers associated with Clean Slate Filmz, as well as giving rise to emerging talent.
The Indian entertainment industry has drawn criticism for its depiction of women, male domination, and lack of access to equal opportunities for women in recent decades. Having the privilege of growing up in an inclusive household where women around him were encouraged to shatter glass ceilings, Karnesh made it his mission to use the canvas of entertainment to not only entertain but to educate audiences on real-life issues.
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Speaking about the launch, Karnesh Sharma, Founder of Clean OTT said: “I have always believed in the power of storytelling to move hearts and minds and I am conscious of the responsibility that entertainment platforms have in producing and promoting stories that do not endorse bias. For centuries patriarchy has governed storytelling, and as a man, I have always felt men play an equal part in shifting the narrative, conversation, and power shifts.”
“When the voices of women are heard, it teaches us new perspectives which, as an audience and filmmaker, are just as compelling and interesting. It’s stereotypical when I hear people say women’s stories are just about oppression or fall into the romantic comedy genre. Female first content is in fact extremely exciting and eclectic,” he said.
Clean OTT will be available across web platforms, mobile apps, subscription platforms and other content aggregators around the world.