Digital payments company Paytm claimed on Sunday that global internet giant Google’s Play Store rules forced it to roll back a UPI cashback campaign which is legal in India. The firm in a blog alleged that it was arm-twisted to take down its campaign while Google Pay has been running similar cricket-based promotions. Google had blocked Paytm on its Play Store following a policy update on September 18, ahead of the IPL cricket tournament, to disallow apps that support any unregulated gambling but restored the mobile app after a few hours after it rolled back the campaign.