Mahindra unveils new logo for its SUV portfolio

Mahindra & Mahindra has unveiled its new brand identity, including a new logo, which has been exclusively designed for its SUV portfolio. The carmaker says that the new visual identity is in line with Mahindra's focus to be the makers of sophisticated and authentic SUVs. The complete brand identity was designed by the brand’s Design Team, and the company says it represents a dynamic new Mahindra. The new logo takes inspiration from the statement 'Explore the Impossible' and reflects the ambition and the ability to take new challenges, head-on. It also represents two extremes coming together like rocks softened by wind and water. The upcoming Mahindra XUV700 will be the first model to bear the company's new Twin Peaks logo, while other SUVs in the company line-up will get the same in a phased manner.