Viacom18 bagged the Women’s IPL media rights for a period of five years (2023-27) at an auction in Mumbai on Monday.
Viacom bought the media rights for Rs 951 crore, which means they would be paying BCCI almost Rs 7.09 crore per match.
Viacom outbid Disney Star, Sony and Zee. The Network 18-owned media house also has the digital rights for the men’s IPL and the ongoing SA20 League in South Africa.
“After pay equity, today’s bidding for media rights for Women’s IPL marks another historic mandate,” BCCI secretary Jay Shah said.
“It’s a big and decisive step for empowerment of women’s cricket in India, which will ensure participation of women from all ages. A new dawn indeed!” he further added.
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