As India’s gig economy scales new heights, one startup is playing a crucial role in recruitment of blue-collar workers for these jobs. Vahan, an AI-powered recruitment platform, is connecting businesses in the gig economy—particularly in the food, grocery, and e-commerce delivery sectors—with the skilled workforce.
To delve deeper into the support Vahan provides to blue-collar workers, Avni Raja from Business Hook interviewed Madhav Krishna, Founder & CEO of Vahan.
HOW DOES VAHAN WORK?
Speaking about how does the startup work, Krishna explained that Vahan is designed as a user-friendly app specifically for blue-collar workers, leveraging AI-powered WhatsApp job matching to connect them with suitable opportunities.
''The platform has developed several products, including a bot that simplifies job discovery and an earned wage access feature that provides workers with timely access to their earnings'' Krishna added.
He further said that by bridging the tech gap, Vahan ensures that blue-collar workers can easily find and secure employment in the gig economy.
GIG ECONOMY: HIRING TRENDS
Talking about the hiring trends, Krishna mentioned that the gig economy is growing at a rate of 20%-25% annually, with significant developments such as Flipkart entering the grocery space and the possibility of Jio doing the same.
He also said that the rise of grocery delivery services is posing a challenge to traditional kirana stores. Additionally, Krishna highlighted that 5-6 lakh people are being hired monthly in delivery roles, underscoring the rapid expansion and demand in this sector.
BIG CHALLENGES FOR VAHAN
When discussing the challenges, Krishna highlighted the significant hurdles ahead. He emphasised that despite India's annual growth rate of 6.5%-7% and favorable macroeconomic conditions, the primary challenge remains effective execution.
Krishna highlighted the immense opportunity, noting that India is projected to become the third-largest economy by 2027, which will spur massive job growth across various sectors.
Krishna also said that startup success is 1% ideation and 99% execution, underscoring the importance of effectively implementing strategies to capitalise on the country's growth potential.