Jewellery brand Tanishq has reportedly pulled off one of its advertisement that promoted religious harmony and unity after vicious trolling. The advertisement featuring an interfaith baby shower was targeted by the troll brigade that claimed it "promoted love jihad". Many netizens called out hate-filled trolling and applauded the ad for promoting the idea of India. The ad was for Tanishq's new collection, called "Ekatvam", which literally means "oneness".