Google has rolled out a playful "Best Phones Forever" campaign, cheekily touting the advancements of its Pixel devices, particularly the Google Pixel 7 Pro, against Apple's iPhone, notably the iPhone 14 Pro. The campaign humorously characterizes the iPhone as an ageing device that has lost its edge.
In the series of five ads, "Plateau" takes a jibe at the iPhone's 14-year legacy, contrasting it with the Pixel's innovative features such as 30x zoom, AI, and astrophotography. The iPhone is humorously personified, lamenting its inability to compete and reminiscing about its iconic blue bubbles.
One ad, set against the backdrop of star-gazing, showcases the Pixel's superior astrophotography skills, highlighting the iPhone's limitations. Another pokes fun at Apple's cautious approach to public Wi-Fi, boasting the Pixel's built-in VPN security feature, something the iPhone 14 Pro lacks.
In yet another spot, the Pixel phones notice the iPhone's battery depletion, offering to share power via Qi-based charging. The last ad amusingly depicts the iPhone overwhelmed by the Pixel's impressive feature set. Google is using the campaign to promote the Pixel Fold, contrasting Apple's absence from the foldable smartphone market.