Google has unveiled plans to manufacture its popular Pixel smartphones in India, marking a strategic move to make the devices more accessible to Indian consumers.
The announcement was made by Rick Osterloh, Google's Senior VP for Devices and Services, at the annual India-specific event, Google for India.
Recognizing the immense potential in India's growing smartphone market, Google aims to tap into the country's vast consumer base by manufacturing its Pixel phones locally.
The move aligns with the company's vision of making their devices available to a greater number of people in India.
The recently launched Pixel 8 is set to become the first locally-made smartphone in the Pixel lineup.
With its manufacturing in India, Google is taking advantage of the country's established manufacturing capabilities, showcasing its commitment to the "Make in India" initiative.
To realise its manufacturing plans, Google plans to collaborate with both international and domestic manufacturers.
By teaming up with local partners, the tech giant aims to enhance local production capabilities and contribute to India's thriving business environment.
India has emerged as a "priority market" for Pixel smartphones, according to Osterloh. With its strong manufacturing infrastructure and favourable business environment, the Asian nation has established itself as a world-class hub for manufacturing.
Google's decision to produce Pixel phones in India solidifies its commitment to meeting the demands of Indian consumers and reinforces the company's long-term growth strategy in the region.
While the specific timeline for the manufacturing rollout has not been disclosed, Google expects the locally-made Pixels to hit the Indian market in 2024.
Indian consumers can look forward to enjoying Pixel smartphones with the added assurance of the devices being produced locally.
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