What is the Pink WhatsApp scam? Here's how to avoid being a victim of Pink WhatsApp

WhatsApp has been a hotspot for the spread of false information and fraudulent activities for a long time. The messaging app, owned by Meta, is immensely popular in the country, boasting millions of active users.

Unfortunately, this popularity also makes it an attractive target for scammers looking to spread their deceitful schemes. Recently, there has been a viral message circulating on WhatsApp, luring recipients with a link to download a supposed new version of the app called 'Pink WhatsApp.'

Scammers are sending this link to numerous people, urging them to install the application to enjoy a revamped appearance of WhatsApp along with additional features.

In response to this emerging threat, the Mumbai Police have issued a public advisory, warning the public about the 'Pink WhatsApp' hoax. Officials strongly advise against clicking on the link or downloading the app due to associated risks.

The Mumbai Police advisory emphasizes that the news about a "New Pink Look WhatsApp with extra features" is completely false and could potentially lead to mobile hacking through malicious software.

Fraudsters often employ various deceptive tactics, taking advantage of the trust of unsuspecting users to carry out cyber fraud. Users have the responsibility to remain vigilant, alert, and well-informed about such scams to protect themselves in the digital world.

According to the Mumbai Police, a deceptive message is currently circulating on WhatsApp, promising users an update that will change the color of the app's logo. Additionally, the message falsely guarantees the addition of new features to enhance the WhatsApp experience.

However, law enforcement authorities caution that the provided link is a phishing attempt. Clicking on it could result in the compromise of personal information or grant remote control of the user's device to the scammer.

The Mumbai Police has outlined several risks that users may encounter if they become victims of this fraudulent scheme.

These risks include unauthorized use of contact numbers and saved images, financial losses, misuse of personal credentials, spam attacks, and complete loss of control over mobile devices. The Free Press Journal was the first to report on this emerging issue.

How to avoid being a victim of Pink Whatsapp Scam?

To avoid falling victim to the viral 'Pink WhatsApp' scam or  'WhatsApp Pink' scam, the police have provided the following safety measures for WhatsApp users:

• If you have downloaded the fake app on your mobile, uninstall it immediately by going to Settings > Apps > WhatsApp (pink logo) and selecting the uninstall option.
  Always exercise caution and avoid clicking on links received from unknown sources unless you have verified their authenticity.
• Install or update apps only from the official Google Play Store or iOS App Store, or from legitimate websites.
• Refrain from forwarding any links or messages to others without proper authentication or verification.
• Avoid sharing personal details or financial information, such as login credentials, passwords, credit or debit card details, and similar information, online with anyone, as it can be misused.
• Stay informed and vigilant about the activities of cybercriminals by staying updated with the latest news and updates to protect yourself from their fraudulent attempts.