Maruti Suzuki has launched its much awaited fourth generation 'The Epic new Swift', entering into a new era of style and performance in the compact car segment. The all-new Swift's price starts at Rs 6.49 lakh (ex-showroom India) and will go on sale in the country on May 9, 2024. The Deliveries are also likely to begin from June this year.
Customers can pre-book the new Swift which is already underway at Maruti Suzuki dealerships across India. Orders can be placed by paying a token amount of Rs 11,000. Maruti Suzuki has already booked 10,000 units and 30,000 have been earmarked for exports.
The company also announced a monthly subscription of Rs 17,436 for the car. As per MD & CEO of MSIL Hisashi Takeuchi, the automaker has invested an amount of Rs 1,450 crore in the development of its new offering. Takeuchi further added that out of the 6 million Swifts around the world, 3 million are present in India, making it the largest market for the hatchback.
"The hatchback segment in India continues to be a high-volume segment, accounting for approximately 28% of total passenger vehicle sales. Interestingly, the premium hatchback segment contributes nearly 60% of total hatchback sales," the MD said.
One of the most significant update in the car is a brand-new 1.2-litre 3-cylinder Z-series petrol engine, delivering 80 bhp of power and 112 Nm of torque. This is again paired with a choice of either a five-speed manual or a five-speed AMT gearbox. Maruti Suzuki also claims an impressive mileage of 25.72 kmpl.
The car's length is increased by 15mm, 40mm rise in narrower profile, and a 30mm taller stance compared to its predecessor. Meanwhile, the wheelbase remains unchanged at 2,450mm, ensuring stability and agility on the road.
The design has also undergone changes featuring a reimagined grille with an all-black finish, redesigned LED headlights, and a clever relocation of the rear door handles to the doors themselves. The interior is also revamped, much alike to Fronx, Brezza, and Baleno, exuding a premium aura.
The interior boasts a new 7 inch touchscreen infotainment system, complete with Apple CarPlay and Android Auto connectivity, seamlessly integrating your digital life with your driving experience. The car also offers an even larger 9-inch touchscreen along with a suite of luxurious features including a 360-degree camera, Head-up Display, wireless charging, and rear AC vents.
In the safety front, the fourth-gen Swift possesses six airbags as standard across all variants, along with Electronic Stability Control (ESC) and hill start assist for smooth drives.
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