Our 'ghar ki chappal' is now getting designer labels, as flip-flops are making major comebacks in the market.
According to Trendalytics data reported by Business of Fashion, searches for simple sandals increased by 12% last month, while queries for platform and kitten heel flip-flops have skyrocketed by 225% and 700% respectively this spring.
High-end designers like Gucci, Tory Burch, Prada, Chanel, Loewe, and The Row are cashing in on the flip-flop frenzy.
This week, Havaianas, which has manufactured classic $20 rubber flip-flops for six decades, is launching its third designer collaboration this week: a collection with Dolce and Gabbana, which features an array of flops in the luxury brand’s eye-catching patterns priced at $138 (approx ₹12K).
“I used to only wear flip-flops home from pedicures, it wasn’t something that I’d walk around in all day,” content creator Rachel Cohen Smolyar, who previously worked as a buyer for Bergdorf Goodman, told the outlet.
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