While 2022 was about Valentino's Barbiecore pink, 2023 has its focus on digital lavender; the colour of hope and positivity. Even Taylor Swift added a song named 'Lavender Haze' in her latest album Midnights.
WGSN has also elected digital lavender as colour of the year. This particular hue of purple isn’t very new, it has been there for a while and is here to stay.
Digital lavender has clearly taken over the fashion world and you must have spotted it on runway shows, photoshoots and red carpets by now.
So, take a break from your pinks and introduce this trendy colour to your closet; be it a dress, blazer, going out tops, heels and of course bags.
Also watch: From candyfloss pink to sheer clothing; know what's in store for the upcoming season