Over the years, fashion may have evolved but one thing that has remained unchanged is the effort to bring art and perspective through creative fashion show setups.
If it isn't clear what we are talking about then let us drop some hints.
Recently, Prada's Spring Summer '24 men's wear show, which had models walking through slime dripping from the ceiling, made headlines and fashion lovers went gaga over it. Even the name of the show was Fluid Form and the brand's aim was to raise awareness of the body within, and its liberation.
However, this was not the first time that a fashion brand shocked people with its unique set ups. Let us take you through some of the most iconic show set ups created by fashion brands over the years.
Alexander McQueen
In Alexander McQueen's women's autumn/winter 2006 show, a techno-magic was created as white smoke appeared and twisted into the shape of a woman in a white dress. The woman that was created with the help of video art was Kate Moss.
Thom Browne
The set up for Thom Browne's women's autumn/winter 2012 show had coffins lying around with models rising from them. The brand had explained that the concept behind was to show that people who love fashion can also die for fashion.
Dior
Dior's women's spring/summer 2014 show was, of course, more than just its clothes as the setup was filled with wildflowers strewn everywhere. This show was conceptualised by Raf Simons and he said, 'The idea was of twisting, turning and pushing Dior; where the lyrically romantic becomes dangerous; a beautiful rose garden becomes poisonous.'
Balenciaga
Balenciaga Summer '23 show was filled with mud and the brand's creative director Demna said that the concept for this setup was to highlight the fact that putting fashion into a box of visually expensive is limited and thus getting dirty in the mud is required. Other than this, the setup metaphorically sent out the message to remain down to earth.
Diesel
Diesel's fall/winter 23 show set up made sure to be unique and moreover sexually protected, as this show had a heap of 200,000 Diesel-branded condoms right at the centre of the runway stage. The theme of the show was pretty obvious and it was about promoting sex positivity.
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