Seems like fashion enthusiasts are on cloud nine! Not just puffer jackets, but high-end luxury brands have blown up their entire closet; be it handbags, footwear or even pants.
Several social media users are describing the puffed-up fad as “puff-ification.” Yep, it's the latest fashion trend and exclusive brands like Prada, Coach, and LOEWE are all in for it. In fact, Prada is itself describing its accessories as padded.
The cloudy trend was a major highlight at Fashion month and several A-listers including Kendall Jenner and Sam Smith among others were already seen hopping on to the crazy ballooning trend, check it out.
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