Hollywood couple Elsa Pataky and Chris Hemsworth have teamed up with Experience Abu Dhabi to promote the city's many attractions. Abu Dhabi offers a mix of culture, adventure, and relaxation, with something for every type of traveler to enjoy at their own pace.
Their two-year partnership kicked off with a campaign video, in which Elsa and Chris are seen playing themselves and dreaming of a well-deserved holiday. With humour and action, they imagine the peaceful and exciting experiences they could have in Abu Dhabi. The campaign highlights how Abu Dhabi is the perfect place for families to create special memories and find their own rhythm, with endless things to see and do.
As heard in the film, the message "Could Use A Vacation Right Now" resonates with the world. So many of us are drowning in deadlines, work commitments, and a never-ending to-do list—dreaming of that next great holiday. In Abu Dhabi, you can swap your daily routine for the perfect escape, from inspiring cultural experiences to galloping across desert dunes, riding waves at Surf Abu Dhabi and reconnecting with loved ones under a stunning sunset on a white-sand beach.
The campaign film showcases how Abu Dhabi inspires every family to find their own pace—a destination brimming with new adventures and countless opportunities to create lasting memories. From kayaking around Louvre Abu Dhabi to thrilling rollercoasters, all wrapped in the warmth of Emirati hospitality, the couple had the perfect family getaway. They savoured traditional Emirati cuisine before sunset strolls on the beach, feeling welcomed and at ease.
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