Pout your lips, curl you lashes and be ready to glam your IPO portfolio up as India’s largest online beauty e-tailer Nykaa is opening shop for investors to grab a piece of the pie. Here is what’s on the dressing table !
- Money Matters! It is the only profitable startup looking to list. Launched in 2012 by investment banker Falguni Nayyar, the online beauty venture turned profitable in FY21. To put it in perspective recently lister startup star Zomato launched in 2008 is still reporting losses over Rs 800 cr, while IPO buddy Paytm also continues to report a loss to the tune of Rs 1700 cr .
- Talk about influence: Nykaa has over 3000 influencers and 12.6 million followers across social media channels. With celebrity tie ups from Jahanvi Kapoor, Katrina Kaif and Masaba Gupta, Nykaa’s portfolio pitch to Gen Z is dolled up.
- Not just make up & not just online! In 2018 the company has diversified into two new segments Nykaa Man and Nykaa Fashion taking on popular e-tailers. The company also has 80 brick and mortar stores across 40 cities.
- What’s it worth? Nykaa’s the leader in the segment is valued at $7 billion currently but the bets are bigger brokerages see beauty and personal care to be a $30 billion market by 2025.
- Pre-Diwali IPO bazaar: The three-day stake sale of Nykaa will kick off on Thursday, October 28, and the issue can be subscribed till Monday, November 1. It has a price band of Rs 1,085-1,125 per share