Astronaut Sunita Williams will be celebrating her 59th birthday in space on September 19th. Her current mission, originally planned for 7 days, has been extended until February 2025. To mark this special occasion, 'Saregama' and 'The Womb' have come together to celebrate her achievements with a musical tribute.
The song 'Baar Baar Din Yeh Aaye,' from the movie Farz, sung by Jeetendra to Babita, whose name was also 'Sunita' in the song, has been chosen to honour Sunita Williams. Many Bollywood celebrities, including Karan Johar, Sonu Nigam, Shaan, Jeetendra, Shankar Mahadevan, Hariharan, Anup Jalota, Salim Merchant, and Neeti Mohan, have recorded themselves singing the birthday song to show their love and admiration for Sunita.
Along with celebrities, students from over 700 schools across India, including Euro Kids, Kangaroo Kids, Billabong High International School, Centre Point School, are also participating in the celebration. These students will be singing the song and creating birthday cards for Sunita Williams.
Vikram Mehra, Managing Director of Saregama India, emphasized that 'Baar Baar Din Yeh Aaye' has been the go to birthday song in India for over 50 years, and now 1.5 billion Indians will sing it for Sunita. He said, 'Through the power of music, we wanted to show her our appreciation and share the love from India. By bringing together Bollywood icons, artists, and students, we wanted to give her a memorable birthday because each one of us wants Sunita to come back soon and come back safe.'
Navin Talreja, Co-founder of The Womb, added 'Sometimes it's about joining the right dots. We had an idea, Saregama had the song and everyone voluntarily joined the celebration. It shows our love and compassion for someone brave, someone who inspires us. It's the least we Indians can do to wish her a long life...tum jiyo hazaro saal. We are trying to make sure our voice is heard From Earth to Space.'
Formerly known as The Gramophone Company of India Ltd is a RPSG group company owning the largest music archives in India and one of the biggest in the world. The ownership of nearly 50 per cent of all the music ever recorded in India also makes Saregama the most authoritative repository of the country’s musical heritage. Saregama has also expanded into other branches of entertainment- film & series production, live events, and music-based consumer products.
The Womb is a leading behaviour change agency in India, consistently ranked among the top three global agencies for effectiveness and awarded the APAC Effie Agency of the Year. The unique organisation structure with 1:1:1 ratio of creative, planning, and account management along with proprietary Ladder of Effectiveness framework and philosophy of 'simple but unignorable' work, sets them apart.
RP-Sanjiv Goenka Group is one of India’s fastest growing conglomerates with a significant global presence. The Group’s businesses include power and energy, carbon black manufacturing, retail, IT-enables services, FMCG, media and entertainment and agriculture.