Indian brand boAt's new campaign takes on Apple with bold ‘Don’t Be A Fanboy’ ads; sparks debate

The Indian audio wearable brand, boAt, has launched an advertising campaign directly challenging tech giant Apple. Titled "Don't be a Fanboy," the campaign takes a dig at apple, specifically the airpods and aims to position boAt as a credible alternative.

The ads feature a family of Apple "Fanboys" alongside a proud boAthead member, engaging in banter and subtle criticisms of Apple's legacy features and products.

This has sparked a debate online. While to some the ad campaign made perfect sense, others contended that there is no competition between the two.

“That’s like Adibas saying, why buy Adidas, when Adibas is there with the same design & comfort,” said one of the users. “No offense, but boAt’s comparison to Apple is like comparing a plastic toy to a high-tech gadget – they both make noise, but one is meant for serious sailors,” said another apparent ‘Fanboy’ of Apple.

“That’s like Adibas saying, why buy Adidas, when Adibas is there with the same design & comfort,” said one of the users. “No offense, but boAt’s comparison to Apple is like comparing a plastic toy to a high-tech gadget – they both make noise, but one is meant for serious sailors,” said another apparent ‘Fanboy’ of Apple.