Highlights

  • Tesla shares plummet 19% amid doubts, EV sales decline.

  • India factory plans in limbo as Tesla shifts strategy.

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Tesla's focus on low-cost vehicles casts doubt on India factory plans

Plans for a factory in India by Tesla are now uncertain. The company's decision to prioritize cost-effective vehicle production over new factories has caused havoc in the market, with doubts arising amidst declining electric vehicle sales. 

Tesla's focus on low-cost vehicles casts doubt on India factory plans

Tesla's recent announcement of a shift in strategy towards producing more cost-effective vehicles has thrown its plans for factory expansions in India into uncertainty. The company, led by Elon Musk, disclosed its decision to prioritize utilizing its existing manufacturing capabilities rather than investing in new factories in countries like Mexico and India.

The move comes as Tesla aims to increase its production by 50% from 2023 onwards, eyeing a capacity of nearly 3 million vehicles without expanding into new manufacturing lines just yet. While this adjustment may lead to slightly less cost reduction than initially projected, Tesla believes it's a prudent approach to grow its vehicle volumes in a capital-expenditure efficient manner amidst uncertain market conditions.

Investors reacted positively to Tesla's cautious stance, driving a notable 12% surge in Tesla shares during after-hours trading, despite the company's quarterly results falling short of financial expectations.

Previously, Elon Musk had set sights on releasing the cheaper Model 2 by the second half of 2025. However, Lars Moravy, Tesla's Head of Engineering, emphasized the risks associated with establishing new manufacturing processes and production lines. This prompted a strategic pivot towards leveraging existing facilities for the production of low-cost vehicles, described as a "major strategy shift" by Moravy.

Musk's plans for establishing a factory in India, following discussions with Prime Minister Narendra Modi, have been put on hold. Musk cited "very heavy Tesla obligations" for canceling the meeting, indicating that the company's current focus is on optimizing existing production capabilities rather than venturing into new territories.

As Tesla adapts its strategy to meet evolving market dynamics, the future of its India factory plans remains uncertain, reflecting the challenges and complexities inherent in the global automotive industry.

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