Highlights

  • Rage Coffee appoints Virat Kohli as brand ambassador
  • Kohli had invested in Blue Tribe Food, a home-grown plant-meat brand, in February this year
  • Raga Coffee manufactures, markets, and distributes packaged coffee products

Latest news

\'Mereko marwaoge\': Rohit Sharma's hilarious response to Pujara, Rahane 'retirement mistake' goes viral

\'Mereko marwaoge\': Rohit Sharma's hilarious response to Pujara, Rahane 'retirement mistake' goes viral

Trains movement hit in Punjab as farmers squat on tracks as part of Rail Roko protest

Trains movement hit in Punjab as farmers squat on tracks as part of Rail Roko protest

Karan Aujla delivers electrifying performance in Delhi-NCR

Karan Aujla delivers electrifying performance in Delhi-NCR

Russian oil spill contaminates 50km of Black Sea beaches

Russian oil spill contaminates 50km of Black Sea beaches

Two Monkeypox cases reported in Kerala

Two Monkeypox cases reported in Kerala

Congress twisted facts, distorted my statement on Ambedkar: Amit Shah

Congress twisted facts, distorted my statement on Ambedkar: Amit Shah

2 dead, 75 rescued after speed boat rams into ferry off Mumbai coast

2 dead, 75 rescued after speed boat rams into ferry off Mumbai coast

PM Modi to visit Kuwait on December 21-22

PM Modi to visit Kuwait on December 21-22

Virat Kohli makes a hot investment, here are the details

The Rs 7,000 crore Indian packaged coffee segment is dominated by incumbents with two players, Nestle and Hindustan Unilever Limited (brands Nescafe and Bru), controlling over 65 per cent market share of the industry.

Virat Kohli makes a hot investment, here are the details

After plant-based meat and health and fitness, ace cricketer and former captain of the Indian cricket team, Virat Kohli makes his foray into the coffee industry by investing in the startup, Rage coffee. As part of the deal, Kohli will also become the brand ambassador of the company.

Also read | Ashleigh Barty announces retirement from professional Tennis at the age of 25

About Rage Coffee

Rage Coffee is a Delhi-based manufacturer of packaged coffee products which started business in 2018. The brand sells a range of plain and flavoured instant coffee mixes apart from coffee in cold brew bags, liquid coffee and sachets.

Kohli's Startup Pitch

The former Indian skipper has taken strong startup portfolio. Along with his wife Anushka Sharma, he invested in Blue Tribe Food, a home-grown plant-meat brand, in February this year and is already an investor in over 6 other startups where he is most visible promoting insurance venture Digit.

ADVERTISEMENT

Up Next

Virat Kohli makes a hot investment, here are the details

Virat Kohli makes a hot investment, here are the details

Parliamentary Panel bats for legal guarantee of MSP to protect farmers' interests

Parliamentary Panel bats for legal guarantee of MSP to protect farmers' interests

Bihar fully prepared to create robust business ecosystem, investment safe: Dy CM Samrat Choudhary

Bihar fully prepared to create robust business ecosystem, investment safe: Dy CM Samrat Choudhary

"If they tax us, we tax them...," Trump Signals Tough Trade Stance; Reciprocal Tariffs on India

"If they tax us, we tax them...," Trump Signals Tough Trade Stance; Reciprocal Tariffs on India

Top 5 Losers of NIFTY 50: A Day of Decline for Leading Stocks

Top 5 Losers of NIFTY 50: A Day of Decline for Leading Stocks

India's renewable energy capacity addition doubled to 15 GW in Apr-Nov: Pralhad Joshi

India's renewable energy capacity addition doubled to 15 GW in Apr-Nov: Pralhad Joshi

ADVERTISEMENT

editorji-whatsApp

More videos

 Indian Markets Open Lower Amid Caution Ahead of U.S. Federal Reserve Meeting

Indian Markets Open Lower Amid Caution Ahead of U.S. Federal Reserve Meeting

Five of top-10 most valued firms together add Rs 1.13 lakh Crore in market valuation

Five of top-10 most valued firms together add Rs 1.13 lakh Crore in market valuation

Airlines are price takers, they do not have influence on prices they pay: IATA Chief Economist

Airlines are price takers, they do not have influence on prices they pay: IATA Chief Economist

India’s import of Russian oil drops in November on shrinking discounts

India’s import of Russian oil drops in November on shrinking discounts

Auto Expo to see highest-ever participation of vehicle manufacturers: SIAM

Auto Expo to see highest-ever participation of vehicle manufacturers: SIAM

Russia Eases Travel Norms for India, Visa-Free Travel Expected by 2025

Russia Eases Travel Norms for India, Visa-Free Travel Expected by 2025

Bitcoin's Rally Continues: Surpasses $106,000 on News of Trump’s Bitcoin Reserve Fund

Bitcoin's Rally Continues: Surpasses $106,000 on News of Trump’s Bitcoin Reserve Fund

Get Ready for PAN 2.0: QR Codes, Paperless Processes & More!

Get Ready for PAN 2.0: QR Codes, Paperless Processes & More!

Passenger Vehicle dispatches rise 4% in Nov as demand sustains post-festive period: SIAM

Passenger Vehicle dispatches rise 4% in Nov as demand sustains post-festive period: SIAM

Switzerland suspends MFN status to India, dividend income to face higher tax

Switzerland suspends MFN status to India, dividend income to face higher tax

Editorji Technologies Pvt. Ltd. © 2022 All Rights Reserved.