Highlights

  • Brands need to prepare for backlash from social media
  • Simple ads do not serve purpose in the ad world
  • Ads express the current nature of the society

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CII's Big Picture Summit: 'An ad that offends no one is not an ad', says Sam Balsara

Brands and ad agencies need to be prepared for a little negative feedback. But do advertisers need to be prepared for social media backlash?

CII's Big Picture Summit: 'An ad that offends no one is not an ad', says Sam Balsara

Senior Advertiser Sam Balsara weighs in on the perils on social media and says that brands and ad agencies need to be prepared for a little negative feedback. He also says that an advertisement that offends no one is not really an ad.

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