Highlights

  • Ad agencies under scanner for advertisements in recent years
  • Relationship between brand and its ambassador crucial
  • Advertisement agencies should take stand for the content produced

Latest news

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RBI focuses on expanding UPI for cross-border payments

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CII's Big Picture Summit: Sense and Sensitivity, Striking the Right Balance

Should the companies or ad agencies withdraw the advertisements or should they stick to their guns?

CII's Big Picture Summit: Sense and Sensitivity, Striking the Right Balance

As companies are increasingly becoming the target of trolls for their advertisements, country’s top advertisers speak to editorji’s Vikram Chandra on what they think is the right way to handle the online backlash. Should the companies or ad agencies withdraw the advertisements or should they stick to their guns?

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CII's Big Picture Summit: Sense and Sensitivity, Striking the Right Balance

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