Highlights

  • Brand ambassadors in controversies can bring brands under spotlight
  • Brands need to stand their ground with their ambassadors
  • Assess the kinds of ambassador the brand needs before endorsing

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Controversies with brand ambassadors puts brands in a tight spot. Should brands continue to support their ambassadors when they are embroiled in a controversy?

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      Piyush Pandey, Sam Balsara, Ashwin Padmanabhan, top experts from the advertising world talk about the relationship between a brand and its ambassador. Should brands continue to support their ambassadors when they are embroiled in a controversy?

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