Highlights

  • Adidas will launch an investigation into allegations of inappropriate behaviour by Kanye West
  • Adidas ended their partnership with Kanye last month
  • Adidas received an anonymous letter making several allegations against the musician

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Adidas launches probe into misconduct allegations against Kanye West

Adidas will launch an investigation into allegations of inappropriate behaviour by Kanye West, after they ended their partnership with the rapper and fashion designer last month

Adidas launches probe into misconduct allegations against Kanye West

The sportswear giant Adidas will launch an investigation into allegations of inappropriate behaviour by Kanye West, after they ended their partnership with the rapper and fashion designer last month. Adidas initiated the probe after receiving an anonymous letter making several allegations against the musician.

A Rolling Stone article surfaced online that carried a letter obtained by Adidas which included allegations made by the unidentified staff at Yeezy and Adidas. The staff claimed the rapper showed an intimate picture of his ex-wife, Kim Kardashian, in job interviews, and that his ‘problematic behavior’ was overlooked by Adidas management. They further added that Adidas ‘turned their moral compass off’ and failed to protect employees from ‘years of verbal abuse, vulgar tirades, and bullying attacks’.

According to Guardian, Adidas released a statement on November 24 and said ‘it is currently not clear whether the accusations made in an anonymous letter are true,’ but they have taken the claims ‘very seriously’ and had ‘taken the decision to launch an independent investigation of the matter immediately to address the allegations’.

Adidas has launched an inquiry after one of its largest shareholders, Union Investment, demanded clarity about the alleged incidents.

Janne Werning, head of ESG capital markets and stewardship at Union Investment, which holds a 1% stake in Adidas, told the Financial Times: “Adidas needs to disclose when the management and the supervisory board was first informed about the internal allegations.”

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