Watch! 'RRR' star Ram Charan on the billboards of Times Square in New York

Superstar Ram Charan's endearing demeanour and acting have won him a legion of fans not just in India but even across international borders. As you might already know, the actor will be seen as a revolutionary cop Alluri Sitarama Raju in SS Rajamouli's most awaited upcoming periodic drama 'RRR'.

A rush of his fierce character was displayed at the much-coveted billboards of New York City's Times Square. The videos of the 'man of the masses' were showcased in full glory at the iconic monument.

The SS Rajamouli team is on a promotion spree as the magnum opus 'RRR' is all set to release in theatres on March 25. Since its inception, this project has been the buzz of the town.

Ram Charan has put forth a lot of effort to look the part. As per reports, its stated that, in order to perfect his appearance in the film, he had even worked out with Bollywood heartthrob Salman Khan's personal trainer.

Produced by D. V. V. Danayya of DVV Entertainments, S.S Rajamouli's film also stars Jr NTR, Alia Bhatt, Ajay Devgn, Olivia Morris in the lead, alongside Shriya Saran, Samuthirakani, Ray Stevenson, and Alison Doody.

ALSO WATCH | Women dance in front of Eiffel Tower to 'Dholida' from Alia Bhatt's 'Gangubai Kathiawadi'