Responsible use of AI emphasized at National Public Relations Day workshop in Dehradun

Director General of Information and Vice Chairman of MDDA, Banshidhar Tiwari, emphasized the importance of preserving humanity in the era of Artificial Intelligence.

He urged people to understand their responsibilities in today's technologically advanced world.

A workshop was held in Dehradun on Monday to mark National Public Relations Day, organized by the Dehradun Chapter of the Public Relations Society of India (PRSI). The workshop focused on the theme: "Responsible Use of Artificial Intelligence: Role of Public Relations."

The event was inaugurated with a ceremonial lamp lighting by chief guest Banshidhar Tiwari, along with Nitin Upadhyay, Joint Director of Information; Vijay Thapliyal, CEO of Badrikedar Temple Committee; and Ravi Vijarania, President of PRSI Dehradun Chapter.

In his address, Banshidhar Tiwari highlighted the need to uphold human values amid rapid technological growth. He noted that while AI saves time, it’s important to consider how that time is used. He urged people to stay connected to both social media and their communities, and to verify information before sharing it to avoid the spread of misinformation. He emphasized that although AI can generate content, personal thoughts and experiences are irreplaceable, and responsible use of AI is necessary.

Nitin Upadhyay remarked that new technologies always bring both challenges and opportunities. He stressed the importance of setting limits on AI usage and maintaining personal capability. In public relations, he said, AI should be a supportive tool, not a substitute. He also underlined the need for public awareness about AI’s benefits and drawbacks.

Anupam Trivedi, Editor at News-18 Channel, said that while science offers conveniences, it also brings complications. The misuse of AI, particularly in spreading fake news, is a growing concern. He pointed out that in public relations, human connection is essential and irreplaceable by AI.

Vijay Thapliyal stated that while AI can provide many things, it cannot replicate human emotions. He encouraged people to see AI as both a boon and a challenge.

Technical expert Akash Sharma delivered a presentation on the responsible use of AI in public relations. He explained that AI enhances work efficiency rather than replacing humans. He introduced various AI tools such as ChatGPT, Canva AI, Google Forms, Mentimeter, SlidesAI, Buffer, Hootsuite, Meltwater, Brand24, Talkwalker, Google Alerts, Later, SocialBee, Mailchimp, and Hunter, which are useful in the PR field.

Ravi Vijarania welcomed attendees and emphasized the significance of the workshop being organized on National Public Relations Day. The event was anchored by Anil Verma.