Highlights

  • Cleansing balms are overshadowing the popularity of micellar water
  • Cleansing balms are highly effective at eliminating makeup and impurities
  • cleansing balms help maintain skin's natural oils

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Replacing micellar water: Why cleansing balms have become skincare enthusiasts' new obsession

Cleansing balms are taking over skincare shelves. The makeup remover trend is viral on the social media platform TikTok. 

Replacing micellar water: Why cleansing balms have become skincare enthusiasts' new obsession

After micellar water, cleansing balms have become a staple among skincare enthusiasts. These balms offer a soft yet effective approach to eliminating makeup and impurities. They are also favored by TikTok users, who have embraced them as their latest must-have product.

What is a cleansing balm?

A cleansing balm is an oil-based cleanser that transforms into a milky texture upon application to the skin. It helps the removal of makeup, sunscreen, dirt, and pollutants while preserving the skin's natural oils. Many cleansing balms are enriched with beneficial components that contribute to skin hydration.

This type of cleanser is particularly advantageous for individuals who wear heavy makeup, have dry, sensitive, or acne-prone skin or use waterproof makeup.

When choosing a cleansing balm, it is important to consider your skin type and needs. There are many great cleansing balms on the market, so make sure to find the perfect one for you.

Also watch: Another day, another TikTok trend: Can micellar water help you get rid of oily hair?

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