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      Phool.co, a company backed by IIT Kanpur has received the BIRAC Innovator Award for 2021 for its cruelty-free alternative to animal leather, called Fleather.

      The bio-alternative to leather developed by Phool.co has been created with farm waste and temple flowers and performs almost like leather.

      Made in a sustainable manner, the process cuts down many traditional tanning processes and also helps increase job opportunities for women in marginalized sections, according to the company.

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