Reality TV star and celebrity Kim Kardashian is facing flak for her new maternity line under her shapewear brand Skims. Kim shared photos of pregnant models donning various styles of her solution wear, slated to release in nine colours on September 16. She said the range also includes products that use belly thinning and butt shaping fabric. Netizens lashed out at Kim for implying that pregnant women too need to be concerned about their appearance. Many also questioned the concept of shapewear for pregnant women.