Tokyo Olympics 2020: Indian Olympic Association ropes in Adani Group as sponsor

The Indian Olympic Association (IOA) on Friday announced that it has roped in Adani Group as a sponsor for the Tokyo 2020 Olympic Games and the future.

Making the announcement on social media, India's second richest man Gautam Adani tweeted "The world rises as the greatest sporting event is finally back - and where better than in the Land of the Rising Sun! The Tokyo Olympics is an inspiring testimony of human resilience. The Adani Group is honoured to be supporting our nation's athletes. Jai Hind! #GarvHai"

IOA Secretary-General Rajeev Mehta stated that the sponsorship goes beyond the Tokyo Olympic Games. He stated, "Adani Group has confirmed to us a good sponsorship association and support for future".

The IOA had earlier entered into sponsorship deals with various private entities, including dairy giant Amul, mobile gaming platform MPL Sports Foundation, JSW Sports among others.