Vaade Praaji asks, 'Teeka Lagwaya Na?' | An initiative to encourage Covid vaccination in India

Vaade Praaji got his whole village vaccinated because he knew it is one of the best defences against COVID-19. Just like him, ask your friends and family, Teeka lagwaya na?”

For information about COVID vaccines and COVID appropriate behaviors, visit https://teekalagwayana.org

It is important to continue COVID-19 appropriate behaviours even after being fully vaccinated, such as wearing a face mask and maintaining do gaaz ki doori. All actors were fully vaccinated at the time of filming. Production on the film was fully compliant with all national and local COVID-19 protocols.

About the campaign

“Teeka lagwaya na?” is a campaign to help encourage the COVID-19 vaccination and accelerate the end to the acute phased of the COVID-19 epidemic in India. There are many ongoing vaccination efforts led by the Government of India and with the support of a range of partners. This campaign aims to support and supplement these ongoing efforts. We believe strongly that every little bit helps.

Who are we?

This campaign represents a unique partnership between the Johns Hopkins India Institute, the Postgraduate Institute of Medical Education and Research, Chandigarh, Wieden+Kennedy, and several other partners. Together, these organizations designed and developed the “Teeka Lagwaya Na?” campaign. The Johns Hopkins India Institute provided the funding for this campaign. Wieden+Kennedy provided substantial pro bono support. PGIMER, Chandigarh has also been a critical partner and supported the content development for the campaign.

The campaign videos have been written and directed by Neeraj Ghaywan, a National Film Award-winning director. He worked closely with the campaign partners to develop the vision and content for the films. Varun Grover, a National Film Award-winning lyricist, also contributed to the campaign.

All actors in the films have been fully vaccinated. Production of the films was done in July taking all necessary COVID precautions into account.