Virat Kohli's Lovely Professional promotion trends for a different reason

One of the basic aims for any Social Media influencer is to promote their brand online and make the content viral and trend-worthy. With 139 million followers on Instagram, Virat Kohli and his social media team have surely cracked the code of digital marketing but their latest post involving a University has somewhat backfired.

A promotional post feature Lovely Professional University attracted a lot of fans and the engagement was pretty high. Many at first sight assumed that it was a meme page till they realised that it was actually Virat's official handle.

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The University meanwhile claims of having 11 students in the current Indian contingent for the Tokyo 2020 Olympics and Virat Kohli was quick to highlight that and congratulated the players but the fans though were having a field day digesting this meme-worthy content.