Highlights

  • Ads coming to Bing chat
  • Revenue to be shared with partners
  • Will help drive traffic to publishers

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Bing AI chatbot to soon feature ads

Ads are coming to Microsoft's new Bing AI chatbot.

Bing AI chatbot to soon feature ads

Microsoft's new GPT-powered Bing, which now has more than 100 million everyday active users, is about to feature ads, the tech giant confirmed.

Although it's unclear how the ads will appear, Microsoft suggested they could be included in the chat experience and that the ad revenue would be shared with partners whose content was involved.

Such a move would help drive traffic to Bing's publishers.

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