Highlights

  • Google to produce Pixel phones in India.
  • Targeting Pixel 8 Pro for next quarter.
  • Strategy to ship 10 million units globally.
  • Aims to reduce reliance on China.

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Google to commence Pixel 8 production in India by Q2 2024: Report

Google plans to start manufacturing its Pixel 8 Pro smartphones in India, aiming to diversify its production base and tap into the Indian market. This step is part of Google's broader strategy to enhance its global supply chain.

Google to commence Pixel 8 production in India by Q2 2024: Report

Google is gearing up to begin making its Pixel smartphones in India starting next quarter, marking a major step in expanding its footprint in the rapidly growing Indian market and reducing its reliance on conventional manufacturing locations.

Google Pixel 8 Pro India Production: A New Chapter

At the heart of Google's latest initiative is the Pixel 8 Pro, a high-end smartphone that represents the tech giant's commitment to delivering cutting-edge technology.

In the coming weeks, Google is set to ready its production lines specifically for the Pixel 8 Pro, marking a pivotal step in India smartphone manufacturing. This development is part of a broader strategy to ship over 10 million Pixel phones globally within the year.

Expanding Horizons: Google's Manufacturing Footprint in India

Last October, Google announced its plans to commence smartphone manufacturing in India, with the Pixel 8 slated for availability in 2024. This decision underscores India's rising prominence as a key growth market for Google.

By shifting a portion of its production to India, Google is not only tapping into the vast potential of the Indian consumer base but also seeking to mitigate the risks associated with over-reliance on Chinese manufacturing facilities.

Strategic Implications and Future Prospects

While Google has outlined its intentions for producing the Pixel 8 Pro in India, specific details regarding the volume of production and whether the smartphones will be marketed domestically or earmarked for export remain undisclosed.

This move is seen as a strategic effort by Google to strengthen its global supply chain and reinforce its commitment to innovation and market expansion.

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