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As content creators offer avenues for creative expression and far-reaching impact, the demand has increased by 117% in July as compared to the year-ago period

Demand for content creators, influencers witnesses significant increase: Report

As content creators offer avenues for creative expression and far-reaching impact, the demand has increased by 117% in July as compared to the year-ago period

The demand for content creators and influencers witnessed a significant increase in July compared to the year-ago period, according to a report by Indeed.
Influencers and content creators now offer avenues for creative expression and far-reaching impact, according to the report by Indeed, which is based on job postings and job clicks on the platform from July 2022 to July 2023.
As per the report, there has been a significant increase in job postings and clicks related to "content creators" and "influencers" on the global job site.
Without providing the number of job postings and job clicks during the given period, the report said the demand for content creators and influencers increased by 117 per cent in July as compared to the year-ago period.
"While it is still possible to be a successful content creator or influencer on your own, it is becoming increasingly common for businesses to hire professionals in these roles," Indeed India Career Expert Saumitra Chand said.
The trend is likely to continue in future, as the demand for content creation continues to grow, he said.
The highest number of job postings for influencer marketing roles were from Bengaluru, followed by Delhi-NCR and Mumbai, the report said.
Jaipur, Surat and Indore have the least number of job postings for influencer marketing roles, it added.

Indian YouTube creators contributed Rs 6,800 crore to the country's GDP (gross domestic product) in 2020.
A total of 6,83,900 full-time equivalent jobs were supported by the YouTube creative ecosystem in 2020, YouTube wrote in a recent blog quoting analysis by Oxford Economics.
YouTube Money & Subscribers
While there are eight ways to monetise YouTube content, 72% of creative entrepreneurs agree that the revenue they receive from ads placed on their YouTube content is an important source of income for them.
In India, over 40,000 channels have over 1 lakh subscribers, an increase of over 45% year-over-year. Over 4,000 channels have over 1 million (10 lakh) subscribers, an increase of over 50% year-over-year.
YouTube & Indian Society
According to the estimates released by the government last year, YouTube has 448 million users in the country.
YouTube is widely used by many small businesses in India and it also helps people find these businesses. 90% of small and medium businesses (SMBs) with a YouTube channel agreed that the platform played a role in helping them grow their customer base.
94% of students (aged 18+) who use YouTube reported using YouTube to support their assignments or personal study. 81% of teachers who use YouTube agreed that YouTube gives students the flexibility to learn at their own pace. 98% of users said they use YouTube to gather information and knowledge. 
T-Series is the most subscribed YouTube channel in the world with 206 million (20.6 crore) subscribers. SET India stood at number three with 126 million subscribers.

YouTube content creators contributed Rs 6,800 crore to India's GDP

A total of 6,83,900 full-time equivalent jobs were supported by the YouTube creative ecosystem in 2020.

Indian Youtubers contributed Rs 6,800 crore to GDP

72% of creative entrepreneurs agree that the revenue they receive from ads placed on their YouTube content is an important source of income for them.

Content creators are raking in the moolah. Indian YouTube&nbsp;creators contributed Rs 6,800 crore to the country's GDP&nbsp;(gross domestic product) in 2020.
Also read &amp; watch|&nbsp;<a title="Jet Airways Revival: Aviation veteran Sanjiv Kapoor to pilot as CEO" href="https://www.editorji.com/business-news/jet-airways-revival-aviation-veteran-sanjiv-kapoor-to-pilot-as-ceo-1646388642767">Jet Airways Revival: Aviation veteran Sanjiv Kapoor to pilot as CEO</a>
A total of&nbsp;6,83,900 full-time equivalent jobs were supported by the YouTube creative ecosystem in 2020, YouTube&nbsp;wrote in a recent&nbsp;blog&nbsp;quoting&nbsp;analysis by Oxford Economics.
YouTube&nbsp;Money &amp; Subscribers
While there are eight ways to monetise YouTube&nbsp;content,&nbsp;72% of creative entrepreneurs agree that the revenue they receive from ads placed on their YouTube content is an important source of income for them.
In India, over 40,000 channels have over 1 lakh subscribers, an increase of over 45% year-over-year.&nbsp;Over 4,000 channels have over 1 million (10 lakh) subscribers, an increase of over 50% year-over-year.
YouTube&nbsp;&amp; Indian Society
According to the estimates released by the government last year, YouTube has 448 million users in the country.
YouTube&nbsp;is widely used by many small businesses in India and it also helps people find these businesses.&nbsp;90% of small and medium businesses (SMBs) with a YouTube channel agreed that the platform&nbsp;played a role in helping them grow their customer base.
94% of students (aged 18+) who use YouTube reported using YouTube to support their assignments or personal study. 81%&nbsp;of teachers who use YouTube&nbsp;agreed that YouTube gives students the flexibility to learn at their own pace. 98%&nbsp;of users said they use YouTube to gather information and knowledge.&nbsp;
T-Series is the most subscribed YouTube&nbsp;channel in the world with 206 million (20.6 crore)&nbsp;subscribers. SET India stood at number three with 126 million subscribers.

Google reported earnings well above Wall Street estimates as the search-and-services company posted revenues of $61.9 billion in the April-June quarter.&nbsp;The big surge came in from advertising&nbsp;Google ad revenue increased to $50.44 billion, up 69% from the year-ago quarter. Analysts also took note of YouTube gaining&nbsp;traction as revenues clocked in at $7 billion just shy of equalising with OTT&nbsp;platform Netflix at $7.4 billion.&nbsp;YouTube&nbsp;also disclosed that its YouTube Shorts product has &ldquo;surpassed 15 billion global daily views,&rdquo; up 131% from the 6.5 billion global daily views that it detailed in March.&nbsp;Read/Watch Also: Apple earnings soar but stock takes a hit as worries riseMeanwhile Google Chief Sundar&nbsp;Pichai&nbsp;took a moment in the earnings call to encourage everyone to get a jab.&nbsp;As the pandemic evolves, we want to help people get the information they need to keep themselves and their families safe,&rdquo; Pichai said. &ldquo;I really encourage everyone to get the vaccine when it&rsquo;s available to you.&rdquo;Read/Watch Also: Masks back on in the US as cases soar

Google earnings soar: YouTube matches Netflix & advertising sales soar 70%, Pichai pitches for vaccines

Google earnings soar: YouTube matches Netflix&nbsp;revenues, while advertising sales soar 70%. Google Chief Sundar&nbsp;Pichai pitches for vaccination as cases rise in the US.&nbsp;

Google earnings soar

Search giant Google's&nbsp;parent firm Alphabet crushed analyst estimates for earnings as revenues from advertising surges.&nbsp;

Google reported earnings well above Wall Street estimates as the search-and-services company posted revenues of $61.9 billion in the April-June quarter.&nbsp; The big surge came in from advertising&nbsp;Google ad revenue increased to $50.44 billion, up 69% from the year-ago quarter. Analysts also took note of YouTube gaining&nbsp;traction as revenues clocked in at $7 billion just shy of equalising with OTT&nbsp;platform Netflix at $7.4 billion.&nbsp;YouTube&nbsp;also disclosed that its YouTube Shorts product has &ldquo;surpassed 15 billion global daily views,&rdquo; up 131% from the 6.5 billion global daily views that it detailed in March.&nbsp; Also watch: Apple earnings soar but stock takes a hit as worries rise Meanwhile Google Chief Sundar&nbsp;Pichai&nbsp;took a moment in the earnings call to encourage everyone to get a jab.&nbsp;As the pandemic evolves, we want to help people get the information they need to keep themselves and their families safe,&rdquo; Pichai said. &ldquo;I really encourage everyone to get the vaccine when it&rsquo;s available to you.&rdquo; Read/Watch Also: Masks back on in the US as cases soar

The popular short video app is asking advertisers to pay $1.4 million for a takeover of its home page in the U.S and that price as per Bloomberg goes upto $2 million on holidays. This is the most sought after ad space is what&rsquo;s called top view, which is the first thing users see when they open the app.
Monthly active users in the US are up nearly ten fold to 100 million for TikTok this is up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.
If an advertiser is looking to sponsor a #hashtag challenge on TikTok for three days it can cost upto $500,000, and that&rsquo;s before considering the cost of music licensing or paying creators. &nbsp;
ByteDance TikTok&rsquo;s parent company, is already one of the world&rsquo;s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reach nearly $40 billion this year.

TikTok charging $2 million for top ad spot on app

TikTok&nbsp;set to charge $2 million to top advertiser on app

The popular short video app TikTok is asking advertisers to pay $1.4 million for a takeover of its home page in the U.S and that price as per Bloomberg goes upto $2 million on holidays. This is the most sought after ad space is what&rsquo;s called top view, which is the first thing users see when they open the app.
Monthly active users in the US are up nearly ten fold to 100 million for TikTok this is up from 11 million early in 2018. TikTok estimated that anyone who purchased this advertising unit could generate 109 million impressions.
If an advertiser is looking to sponsor a #hashtag challenge on TikTok for three days it can cost upto $500,000, and that&rsquo;s before considering the cost of music licensing or paying creators. &nbsp;
ByteDance TikTok&rsquo;s parent company, is already one of the world&rsquo;s largest advertisers. It booked&nbsp;more than $20 billion sales from China alone last year and has forecast its global ad sales will reach nearly $40 billion this year.

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