Sonam Kapoor signs with YRF Talent; agency says ‘delighted to onboard her as an artiste’

Actor Sonam Kapoor will be exclusively managed by the boutique agency YRF Talent. The agency will work closely with Sonam to ‘craft a disruptive brand identity, which stands for all things cool — from the choice of her films to her natural synergy with the biggest global fashion and luxury brands, to her life choices as an independent-minded working mother.’

YRF Talent will also support her endeavors as an LGBTQI+ community ally and women’s rights champion.

YRF Talent historically managed actors like Rani Mukerji, Anushka Sharma, Ranveer Singh, Ayushmann Khurrana, and Bhumi Pednekar among others.

Prithwish Ganguly, VP, talent and communications strategy at Yash Raj Films, said, ‘It is exciting to join forces with Sonam Kapoor as she charts her path to return to the movies. Sonam is a unique and a very exciting brand. We are delighted to on-board her as an artiste that we will manage exclusively and curate her brand strategy globally.’

UTA will continue to represent Sonam Kapoor for international film and TV projects

Sonam Kapoor made her acting debut in 2007 with Sanjay Leela Bhansali’s ‘Saawariya’. She went on to star in hit films like ‘Aisha’ (2010), ‘Raanjhanaa’ (2013), ‘Khoobsurat’ (2014), ‘Neerja’ (2016), ‘Veere Di Wedding’ (2018), and ‘Ek Ladki Ko Dekha Toh Aisa Laga’ (2019).

Sonam is also a regular on the Cannes red carpet as an ambassador for global brands.

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