Yogi govt to organise 'social media conclave' for 'global branding' of Maha Kumbh 2025

In preparation for the global promotion of the upcoming Maha Kumbh 2025 in Prayagraj, the Yogi government is planning to organise a social media conclave.

This initiative involves collaborating with both governmental and non-governmental agencies to
reach a wide audience, an official from Tourism Department said.

Until now, only government agencies have been involved in organising the Maha Kumbh.

However, the state government is now taking proactive steps to involve non-governmental agencies in the process. Aparajita Singh, the Regional Tourism Officer of Prayagraj, said that the Tourism Department wants to connect with as many people as possible through the Maha Kumbh.