Highlights

  • Luxury brands have blown up their entire closet
  • Social media users are describing the puffed-up fad as puff-ification
  • Prada is itself describing its accessories as padded

Latest news

Goa CM Sawant Celebrates Liberation Day, Honors Freedom Fighters and State’s Progress

Goa CM Sawant Celebrates Liberation Day, Honors Freedom Fighters and State’s Progress

NDA, INDIA bloc MPs hold protest marches in parliament premises over Ambedkar issue

NDA, INDIA bloc MPs hold protest marches in parliament premises over Ambedkar issue

New Zealand falls into recession with abrupt economic slowdown

New Zealand falls into recession with abrupt economic slowdown

Fadnavis and Shinde Pay Tribute at RSS Founders' Memorials in Nagpur, Meet Office-Bearers

Fadnavis and Shinde Pay Tribute at RSS Founders' Memorials in Nagpur, Meet Office-Bearers

Traffic to be affected at Kalindi Kunj junction due to Delhi-Mumbai Expressway construction

Traffic to be affected at Kalindi Kunj junction due to Delhi-Mumbai Expressway construction

Manipur: Security forces bust camps of two banned militant organisations

Manipur: Security forces bust camps of two banned militant organisations

Dollar Pushes Indian Rupee to Record Low of 85, Fed's Policy Outlook in Focus

Dollar Pushes Indian Rupee to Record Low of 85, Fed's Policy Outlook in Focus

13 dead, 99 rescued after Navy boat rams into ferry off Mumbai coast

13 dead, 99 rescued after Navy boat rams into ferry off Mumbai coast

From Prada to Coach; puff-ification is the latest fashion trend luxury brands are obsessing over

Puff-ification is the latest fashion trend high-end luxury brands like Prada, Coach, and LOEWE are falling for. Know all about it. 

From Prada to Coach; puff-ification is the latest fashion trend luxury brands are obsessing over

Seems like fashion enthusiasts are on cloud nine! Not just puffer jackets, but high-end luxury brands have blown up their entire closet; be it handbags, footwear or even pants.

Several social media users are describing the puffed-up fad as “puff-ification.” Yep, it's the latest fashion trend and exclusive brands like Prada, Coach, and LOEWE are all in for it. In fact, Prada is itself describing its accessories as padded.

The cloudy trend was a major highlight at Fashion month and several A-listers including Kendall Jenner and Sam Smith among others were already seen hopping on to the crazy ballooning trend, check it out.

Also watch: Oscars 2023: Rihanna, Cara Delevingne among the best dressed at the 95th Academy Awards

ADVERTISEMENT

Up Next

From Prada to Coach; puff-ification is the latest fashion trend luxury brands are obsessing over

From Prada to Coach; puff-ification is the latest fashion trend luxury brands are obsessing over

India’s Butter Chicken spices up global food rankings - check full list

India’s Butter Chicken spices up global food rankings - check full list

Mumbai Ranked 5th in Global Food City List, Delhi Also Makes Top 50

Mumbai Ranked 5th in Global Food City List, Delhi Also Makes Top 50

Designer Tanieya Khanuja expands her legacy with a new store in New Delhi | Have a look

Designer Tanieya Khanuja expands her legacy with a new store in New Delhi | Have a look

Delhi-NCR Pollution: Expert tips for protecting children from hazardous air

Delhi-NCR Pollution: Expert tips for protecting children from hazardous air

Actor Bhagyashree’s easy hummus recipe is a must try for healthy snacking- here's the recipe

Actor Bhagyashree’s easy hummus recipe is a must try for healthy snacking- here's the recipe

ADVERTISEMENT

editorji-whatsApp

More videos

Hollywood couple Elsa Pataky and Chris Hemsworth partner with Experience Abu Dhabi

Hollywood couple Elsa Pataky and Chris Hemsworth partner with Experience Abu Dhabi

Kim Kardashian dazzles at LACMA in princess Diana's iconic attallah cross necklace | Watch

Kim Kardashian dazzles at LACMA in princess Diana's iconic attallah cross necklace | Watch

Katrina Kaif stuns in ₹2,75,000 Manish Malhotra attire at Diwali bash, leaves netizens stunned

Katrina Kaif stuns in ₹2,75,000 Manish Malhotra attire at Diwali bash, leaves netizens stunned

Diljit Dosanjh urges fans to start their day with self-reflection every morning, know more about it

Diljit Dosanjh urges fans to start their day with self-reflection every morning, know more about it

Jacqueline Fernandez stuns in Pakistani designer Hussain Reha's ensemble at Diwali bash. Take a look!

Jacqueline Fernandez stuns in Pakistani designer Hussain Reha's ensemble at Diwali bash. Take a look!

Diwali 2024: Bounce back to health after the festivities with these essential detox tips!

Diwali 2024: Bounce back to health after the festivities with these essential detox tips!

Karan Johar flaunts American Psycho shirt worth ₹3,850, leaves fans amused. Seen yet?

Karan Johar flaunts American Psycho shirt worth ₹3,850, leaves fans amused. Seen yet?

Diwali 2024: Create a DIY water diya for your home using simple household items – learn here!

Diwali 2024: Create a DIY water diya for your home using simple household items – learn here!

Elevate your snacking game with chef Kunal Kapur's flavour-packed carrot spread | Jot down the recipe 

Elevate your snacking game with chef Kunal Kapur's flavour-packed carrot spread | Jot down the recipe 

Adele shines in Gaurav Gupta gown made with 3,000 crystals at Los Angeles show. Here is what she wore

Adele shines in Gaurav Gupta gown made with 3,000 crystals at Los Angeles show. Here is what she wore

Editorji Technologies Pvt. Ltd. © 2022 All Rights Reserved.