Highlights

  • Luxury brands have blown up their entire closet
  • Social media users are describing the puffed-up fad as puff-ification
  • Prada is itself describing its accessories as padded

Latest news

Global stock market indices: How the world markets performed today - 28 April 2025

Global stock market indices: How the world markets performed today - 28 April 2025

Indian stock market sector-wise performance today - April 28, 2025

Indian stock market sector-wise performance today - April 28, 2025

Top 5 Nifty 50 gainers today – April 28, 2025: Biggest stock moves

Top 5 Nifty 50 gainers today – April 28, 2025: Biggest stock moves

NSE Nifty 50: Top 5 stock losers of April 28, 2025

NSE Nifty 50: Top 5 stock losers of April 28, 2025

EcoLink AiroElevate BLDC Ceiling Fan Review: Finally, a Fan That’s as Smart as It Looks

EcoLink AiroElevate BLDC Ceiling Fan Review: Finally, a Fan That’s as Smart as It Looks

Major Hooch Tragedy Averted With Seizure of 2,240 Litres of Illicit ENA: Harpal Singh Cheema

Major Hooch Tragedy Averted With Seizure of 2,240 Litres of Illicit ENA: Harpal Singh Cheema

Halwara Airport work is 100% complete, AAP government provided ₹60 crores for development works: Sanjeev Arora

Halwara Airport work is 100% complete, AAP government provided ₹60 crores for development works: Sanjeev Arora

Adi Kailash emerging on global tourism map, says Uttarakhand CM; highlights regional facilities

Adi Kailash emerging on global tourism map, says Uttarakhand CM; highlights regional facilities

From Prada to Coach; puff-ification is the latest fashion trend luxury brands are obsessing over

Puff-ification is the latest fashion trend high-end luxury brands like Prada, Coach, and LOEWE are falling for. Know all about it. 

Video Player is loading.
Current Time 0:00
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time 0:00
 
1x
    • Chapters
    • descriptions off, selected
    • captions off, selected

      Seems like fashion enthusiasts are on cloud nine! Not just puffer jackets, but high-end luxury brands have blown up their entire closet; be it handbags, footwear or even pants.

      Several social media users are describing the puffed-up fad as “puff-ification.” Yep, it's the latest fashion trend and exclusive brands like Prada, Coach, and LOEWE are all in for it. In fact, Prada is itself describing its accessories as padded.

      The cloudy trend was a major highlight at Fashion month and several A-listers including Kendall Jenner and Sam Smith among others were already seen hopping on to the crazy ballooning trend, check it out.

      Also watch: Oscars 2023: Rihanna, Cara Delevingne among the best dressed at the 95th Academy Awards

      Land for jobs scam

      ADVERTISEMENT

      Up Next

      From Prada to Coach; puff-ification is the latest fashion trend luxury brands are obsessing over

      From Prada to Coach; puff-ification is the latest fashion trend luxury brands are obsessing over

      Rahul Gandhi criticizes Speaker Om Birla for stifling opposition voices in Lok Sabha

      Rahul Gandhi criticizes Speaker Om Birla for stifling opposition voices in Lok Sabha

      Gurugram Teen Blackmailed: Rs 80 Lakh cybercrime unveiled

      Gurugram Teen Blackmailed: Rs 80 Lakh cybercrime unveiled

      Last-Minute Valentine's gifts to make hearts flutter

      Last-Minute Valentine's gifts to make hearts flutter

      Discover the observance and significance of Shab-e-Barat 2025

      Discover the observance and significance of Shab-e-Barat 2025

      The magic of Solo Travel: Freedom, adventure, and unexpected friendships

      The magic of Solo Travel: Freedom, adventure, and unexpected friendships

      ADVERTISEMENT

      editorji-whatsApp

      More videos

      Embracing singlehood: The fun side of anti-Valentine’s Week

      Embracing singlehood: The fun side of anti-Valentine’s Week

      Economic Survey 2024-25: Long work hours hurt mental well-being, productivity

      Economic Survey 2024-25: Long work hours hurt mental well-being, productivity

      Economic Survey 2025: Prioritizing mental health and gender inclusivity to boost workforce productivity

      Economic Survey 2025: Prioritizing mental health and gender inclusivity to boost workforce productivity

      Explainer | Guillain-Barre Syndrome: What are the symptoms and how to prevent it

      Explainer | Guillain-Barre Syndrome: What are the symptoms and how to prevent it

      'I want to talk, but is there anyone to listen?' The growing crisis of loneliness and depression

      'I want to talk, but is there anyone to listen?' The growing crisis of loneliness and depression

      UN report highlights risks of long work hours as L&T chairman endorses 90-hour week

      UN report highlights risks of long work hours as L&T chairman endorses 90-hour week

      Plant-based meat alternatives linked to increased risk of depression in vegetarians, study finds

      Plant-based meat alternatives linked to increased risk of depression in vegetarians, study finds

      India’s Butter Chicken spices up global food rankings - check full list

      India’s Butter Chicken spices up global food rankings - check full list

      Mumbai Ranked 5th in Global Food City List, Delhi Also Makes Top 50

      Mumbai Ranked 5th in Global Food City List, Delhi Also Makes Top 50

      Designer Tanieya Khanuja expands her legacy with a new store in New Delhi | Have a look

      Designer Tanieya Khanuja expands her legacy with a new store in New Delhi | Have a look

      Editorji Technologies Pvt. Ltd. © 2022 All Rights Reserved.